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Published Aug 24, 2023 • Last updated Aug 25, 2023 • 1 minute read
Still crying about the disappearance of Delissio frozen pizzas, Bugles corn snacks and Stouffer’s microwave dinners from the grocery aisle?
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PASS THE TISSUES: Kleenex set to be wiped off grocery shelves in Canada Back to video
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Well, good luck trying to find a Kleenex to dry those eyes.
CTV reported Thursday evening that Kimberly-Clark is discontinuing its consumer facial tissue business in Canada this month, citing “unique complexities” within the market. Kleenex, which calls itself “Canada’s favourite facial tissue brand” on its website, even posted a goodbye message to Canucks online.
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“Thank you so much for your loyalty to our Kleenex brand facial tissues for the past few decades,” the message says. “We appreciate you allowing us in your households and want you to know how difficult it was for us to end our sales in Canada.”
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The company’s professional facial products and consumer hand towels, however, will continue to be sold in Canada, CTV reported, along with other Kimberly-Clark brands like Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites.
“The decision was incredibly difficult for us to make and we appreciate consumers allowing us into their homes over the decades and to our retail partners for their support,” Kimberly-Clark Canadian vice-president and general manager Todd Fisher said in a statement to CTV.
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“We have been operating in a highly constrained supply environment and despite our best efforts we have been faced with some unique complexities on the Kleenex business.”
Fisher added in the statement to CTV that the decision will “allow us to shift our resources to better focus on other brands in Canada.”
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